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The Diamond 4Cs
Cut
Cut is the only C shaped by human hands, and it drives a diamond's sparkle. A well-cut stone reflects light internally and returns it to the eye as brilliance.
Colour
White diamonds are graded D (colourless) to Z (visible tint). The finest stones are icy and bright; near-colourless grades offer beautiful value.
Clarity
Clarity measures internal characteristics called inclusions, from Flawless (FL) down to Included (I). Most inclusions are invisible to the naked eye — an 'eye-clean' stone is the sweet spot.
Carat
Carat is weight, not size. Two diamonds of equal carat can look different depending on cut. Our experts will help you balance all four Cs within your budget.
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